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How To Open A CPA Account

December 20, 2010 by Costs Per Action  
Filed under CPA Information

You do have to “qualify” in order to join the more reputable CPA Networks. Fortunately, this is not hard – and if one network rejects you, move on to another.

The most important thing you can bring to the table is a thoroughly professional attitude. The number one mistake that gets most new marketers rejected? Sounding like a new marketer.

Look at it from the CPA network’s viewpoint, for a moment: They are paid for results through their advertisers and through your efforts. They are not going to waste time with someone who hasn’t a clue what to do.

Fortunately, you can move very quickly from “obvious newbie” to “great prospect” by merely being aware of a few key points. Take care of these before applying, and your chances of acceptance are extremely high.

#1: You Need A Website

Number one on the list – you need at least one actual website. This website doesn’t have to be the be-all and end-all of websites. It just has to look professional. This lets the CPA Network know you know what you’re doing.

Remember that keyword research we did? Well, a site based on one of those strong keyword phrases will work very well for your “token” website. Even better, if you have an old website kicking around that you’ve never done anything with – put it to work. (The advantage with an “old” website? Your CPA reps will check it out and discover it’s been “in business” a while.)

Set your new site up as a WordPress blog (hosted on your own domain – never use a “free” blog actually hosted on WordPress!) Load it with a minimum of 10 posts – I like to use slightly more, because “10 posts” can be a giveaway sign of someone who has just hurriedly created a blog for
income purposes. And while CPA networks know perfectly well this goes on, of course, you may notice your success rate in getting accepted may be higher if you avoid the giveaway “10 post” dummy-website standard.

Pick a generic name for your site, because you may be working with this website a lot in the future, and changing focus quite a few times while honing your campaigns. Sites with the words “how to” or “reviews” combined with your keyphrase work well.

For example: would work better than, because “audio” is more general than “ringtone”. You might start working with ringtones and discover there’s a fabulous headset you’d rather promote; or a highly-converting piece of recording software. You can get away with switching campaigns on something called
“” – but promoting a stereo system would not bring in the right searchers and look rather strange on “”. (By the way, I didn’t check, but I’m 99.9% sure that both of these names are already taken.)

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