The Importance Of Tracking

December 20, 2010 by Costs Per Action
Filed under CPA Information

The best way to keep your offers converting well is to pay attention to your tracking. Don’t ignore this aspect of CPA marketing – it is really easy to tweak or change ads for a site, based on your results.

At the very least, you should have Google Analytics installed on your site –
paste the code right at the bottom of your HTML, immediately before the

tags.

You can also use tracking tools, such as Prosper202 (which is free and fairly easy to use). Another popular tool is DirectTrack.

Another program I’ve heard positive comments about: Statsrobot. Actually, I just checked the sales page out for the first time, and not only is it free, it looks easy to use, focusing directly on keeping track of CPA network stats: Which is exactly what you want!

Whatever program you use, however, make sure it tracks clicks, not just sales. Keeping track of clicks is your real key to CPA success.

Darren Williger's SEO Wheel for Effective Search Engine Mastery